Melody Spencer, Marketing Mentor
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Melody Spencer, Marketing Mentor: Episode 24
Melody Spencer is a marketing mentor who started out as an administrative assistant. She took what she had learned in her marketing studies and applied them to the then new world of digital marketing and went out on her own. You can find Melody at swiftlysocial.com and on her podcast Biz Babes with Soul, as well as on Facebook and Instagram.
When you start out, you often encounter potential clients who don’t value your work because you’re new. And if you want to get a few clients at a lower rate under your belt to start, that’s your call. It can be a great way to get a few reviews and testimonials and just test the water. That said, it needs to be your decision. Clients who come in and expect a discount are a whole different conversation. You’ve got to have faith in what you do and charge accordingly. We all go through it, learning to state your rates and stand up for yourself is an important rite of passage.
I just kind of had to learn the lessons of dealing with crappy clients who treated me just like a disposable thing, in order to realize that, no, I'm worth more money, I'm worth more respect. ~Melody Spencer Click To Tweet
Transitioning from Project Sites
Speaking of getting your feet wet with lower rate projects, lots of digital nomads just starting out get on Freelancer and Upwork, and quickly find out it’s a race to the bottom on price. While this may not be true if you are in a professional niche that’s not overcrowded, it pays to do everything you can to start getting referrals and make sure to have your own site up as soon as possible. Melody also recommends getting on LinkedIn and being active in field appropriate Facebook groups.
Moving from Funnels to the Human Connection
Digital marketing has long been funnel based. Get on my mailing list, sell a small thing, upsell, upsell again, follow the yellow brick road… We’re all used to it and close out those popups as soon as we see them. Digital marketing is getting back to the one to one connections, having conversations, and learning about each other. We can help, we can see each other as people, and we can still get paid.
Download the transcript here
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